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Dr Sandra Lee
Dermatologist
The dermatologist who made extractions must-watch, “Dr Pimple Popper.”
Every clinician is an expert in something.
Join 3,000+ clinicians learning how to turn their expertise into a business, a bestseller or an audience.
DoctorsPharmacistsPhysiosDietitiansOccupational therapistsPodiatristsSurgeonsPsychologistsSpeech pathologistsOptometristsDentistsExercise physiologists
DoctorsPharmacistsPhysiosDietitiansOccupational therapistsPodiatristsSurgeonsPsychologistsSpeech pathologistsOptometristsDentistsExercise physiologists
You already have a niche. You just don’t know it.
Your clinical training is the base. The rest of you is everything else: a condition or type of patient you see all the time, a special interest, a skill from another field, something you’ve lived through. Where they meet is your niche.
What you build
ClinicStartupAudienceBookNon-profitResearch program
Build something with it, like a clinic, a startup, an audience, a book, a non-profit or a research program, and you have what we call a Clinical Corner.
A Clinical Corner is the reason people think of you first.
Steal the playbook from clinicians who’ve built theirs.
We reverse-engineer how they did it, so you can copy the formula.
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Dr Julie Smith
Clinical psychologist
The clinical psychologist who teaches mental health skills to millions online, and wrote the #1 bestseller “Why Has Nobody Told Me This Before?”
CM
Dr Chris Mansi
Neurosurgeon
The neurosurgeon who built the first FDA-cleared AI for spotting strokes, now used in over 1,000 hospitals.
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Dr Atul Gawande
Surgeon
The surgeon who led the WHO’s surgical safety checklist, then wrote the bestseller “The Checklist Manifesto.”
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Dr Aaron Horschig
Physiotherapist
The physio who helps people perfect their workout form, “Squat University.”
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Dr Nate Gross
Physician
The physician who co-founded Doximity, the network most US doctors now use.
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Leslie Southard
Pharmacist
The pharmacist who owns lactation and breastfeeding meds, “The Lactation Pharmacist.”
CO
Dr Cliff Olson
Audiologist
The audiologist who reviews hearing aids on YouTube so patients shop smarter.
What you get
Every issue, one clinician, reverse-engineered.
Building your inspiration swipe file so you can start building your niche – today.
DocfluencerIssue
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The corner they’re known for
02
How they built it
03
What you can implement immediately (like, literally right now)
04
A prompt to start carving your own corner this week
Docfluencer Studio
We also help healthcare organisations who’ve already carved their Corner tell their stories.
Learn from cool clinicians who are already where you want to be.
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