The growth newsletter for clinicians who build stuff.

Deep dives into how real clinicians built an audience for their work, with the exact tactics they used.

Ads, tactics, tutorials, content ideas, and marketing moves that work. We scour the internet for what's working for other clinician builders right now.

Real copy-and-paste prompts and skills from clinicians who are building with AI and learning as they go. Find out how your colleagues are using AI and apply it to your own work.

Posted extraction videos on YouTube, became Dr. Pimple Popper, then launched her own skincare line.

Taught mental health skills on social media, then wrote a No. 1 Sunday Times bestseller.

Helped lead the WHO’s surgical safety checklist work, then wrote The Checklist Manifesto about it.

Reviews hearing aids on YouTube for people deciding what to buy.

Built Squat University to help lifters fix their squat, then wrote The Squat Bible.

Co-founded Doximity, which says over 80% of US doctors are members.