Imteaz: Healthcare AI Influencer
The Challenge
Imteaz Ahamed is a healthcare marketing guru who worked with our agency to grow his LinkedIn presence and consultancy, Applied Intelligence in the healthcare AI and tech space. He wanted to increase his followers, reach more people, and establish himself as a thought leader. Imteaz Ahamed was skilled in healthcare and technology, but he didn’t know how to leverage his expertise to grow his brand on LinkedIn. Additionally, he was short on time to create content and engage with his followers. We were tasked with creating a strategy to help him achieve his goals while balancing his busy schedule.
The Strategy
To achieve Imteaz’s objectives, we focused on three main areas of strategy:
Content Strategy
We worked with Imteaz to establish a content calendar optimized for LinkedIn’s algorithm. We researched and identified key healthcare AI and tech topics and crafted informative and engaging posts that resonated with his target audience.
Content Creation and Editing
Imteaz Ahamed provided us with raw content such as blogs, videos, and webinars, which we then edited and optimized for LinkedIn. Our goal was to make his content more engaging and easier for his target audience. We added visuals, used engaging headlines, and optimized the content for mobile viewing.
Engagement
We helped Imteaz Ahamed engage with his followers by responding to comments, liking posts, and sharing relevant content from his industry peers. By doing so, he built a loyal following that engaged with his content and shared it with their networks.
The Results
Within a year of implementing our strategy, Imteaz Ahamed was up to 16,000 followers (considered to be an influencer), was invited to speak and keynote at seven high-impact industry conferences, and launched an email newsletter that gained over 1,200 subscribers within one week. We were able to help him establish himself as a thought leader in the healthcare AI and tech space, which not only helped him grow his brand but also enabled him to contribute to his industry in a meaningful way.
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