The Challenge

The Still Nest is an Australian-based stillbirth and miscarriage support podcast that provides comfort, guidance, and support to families from diverse cultural backgrounds who have experienced pregnancy loss. To expand their reach and spread awareness about their cause, The Still Nest started a podcast called The Still Nest, where the host, Dr. Fatima El Assad, talks to women who have been in this situation. However, they needed help editing their podcast videos and selecting clips with the highest growth and virality potential. 

The Strategy

Our social media agency worked closely with The Still Nest to understand their brand and goals and develop a tailored social media strategy to help them grow their presence and reach more people.

Video Editing and Optimization:

We edited and optimized The Still Nest’s podcast videos to make them more visually appealing and engaging for their audience. Our goal was to create high-quality, viral-worthy videos that resonated with their target audience and had high sharing and engagement potential.

Social Media Support:

We offered ongoing social media support to The Still Nest, focusing on creating content that resonated with their audience and had the highest growth and virality potential. We also suggested improvements to their content strategy to help them continue to grow their audience.

Translated captions

The Still Nest wanted to focus on reaching an Arabic-speaking audience as that is who they primarily served. They asked us to provide videos with Arabic captions so they can reach and engage with their intended audience. 

The Results

Our social media strategy produced significant results for The Still Nest’s podcast and social media presence.

Within 35 days, they gained 1,700 genuine and highly engaged followers on Instagram, with a strong engagement rate. Several videos went viral within the first month of posting reels. This was achieved through a combination of high-quality, viral-worthy video editing and ongoing support and suggestions that helped The Still Nest grow its presence on social media and reach more people who may benefit from their support.